The 12th of January 2012, the Janssen laboratory has launched a new mobile application « Reflux and Nutrition » which is already available in Appstore and should be on Androïd Market soon ! Developped by health professional, the application proposes recipe and advice for patients suffering from gastroesophageal reflux. This is not the first application of the laboratory. Last december, they launched an application design for the professionnal as well as the patients [...]
Carpool service proposed by Greencove ingénierie, and realised by Mobil’It Studio, the mobile application 123 en voiture has just been voted Best mobile application of carpool on Iphone by Autos Plus magazine ! The Auto Plus laboratory tested 18 mobile applications of carpool for Iphone and Android according to 3 criteria : reactivity, community, use. 123 en voiture get 20/20 for the [...]
With 46,3% of the market between august and october 2011, the Google OS mobile increased its market share by 4,4 points ! Apple manage to resist with 28,1% of the market share (+1 point). Both hold altogether 74,4% of the OS mobiles market share ! the last 25,6% are held by Blackberry RIM OS (17,2%, -4,5 points), Windows Phone (5,4%, -0,3 points) and Symbian (1,6%, -0,3 points) Regarding Europe, Android [...]
Throughout its last short movie Productivity future vision, Microsoft states to us its vision of the future… In this video, we can see a set of innovation and new technologies that will be part of our future. Indeed, some process are still in research and development or has to be improved. the Augmented Reality, the holograms, 3D, the connectivity, item recognition… will be ever-present to help us managing our time, to [...]
Géonimo tracking (the GPS dog collar) has been considered for the Géoportail 2011 contest coordinated by IGN. The Géonimo Tracking application which has now more than 290 users has been nomitated in « Accessibility/Mobility » class. The ceremony took place the 22nd of November in Paris on the occasion of the Innovation and geography day coordinated by IGN. Mobil’It Studio and Géotraceur received the second prize of their category : « Accessibility [...]
The SNCF has launched its first mobile website to enable their users to prepare their car pooling online ! Developed by Mobil’It Studio in partnership with Greencove, the mobile website offers to users the ability to find and offer rides from the train stations. The mobile users access the mobile site by flashing the QR codes placed on the station terminals. Your SNCF carpooling in mobile web ! From the SNCF [...]
Sportytrader, first betting communauty in Europe, entrusted Mobil’IT Studio with the developping of its iPhone and Androïd applications ! Balance sheet figures : > First free application on the Apple Store in the « Sport » category > More than 30 000 downloads in 3 weeks (12th of april) > A user retention rate higher than 90% > Up to 20 000 logs per day The application Sportytrader reached the first place of [...]
Mobil’it Studio wishes you Happy New Year 2011 and offers you two presents for the occasion : >> 4 practical sheets about mobile marketing to download for free >> The Let’s Pong game exceptionally for free up to and including the 23th of January 2011 !
France await the iAd this month ! Launched last summer in the U.S, the iAd, the Apple advertising system on mobile, is landing in France in December. From the first M-advertisement campaign on the iAd in the USA, which perspectives can we expect for the advertising plateform of Apple in France and in Europe ? The iAd will be launched in Europe with iAds of L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, [...]
The well-known brand MINI has launched a street marketing operation on mobile with the Mini Gateway Stockholm application on iPhone ! We almost speak about Street mobile marketing … How to promote the launch of a new product thanks to the street mobile marketing ? On the occasion of the release of the new MINI Country Man, the brand had launched a paper chase in Stockholm : a MINI is virtually [...]