Which are the key indicator of performance (KPI) of the multichannel ? Here is a question that each e-marketing manager asks when they start a multichannel logic. The KPI depend on the target of a marketing campaign but using new channels like the mobile, it remains complex to open out a system of promotion of multichannel data. Seduced by the multiplicity of the channels which are presented to them, the consumers [...]

Mobil’it Studio wishes you Happy New Year 2011 and offers you two presents for the occasion : >> 4 practical sheets about mobile marketing to download for free >> The Let’s Pong game exceptionally for free up to and including the 23th of January 2011 !

France await the iAd this month ! Launched last summer in the U.S, the iAd, the Apple advertising system on mobile, is landing in France in December. From the first M-advertisement campaign on the iAd in the USA, which perspectives can we expect for the advertising plateform of Apple in France and in Europe ? The iAd will be launched in Europe with iAds of L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, [...]

This summer, Apple announced the launch of iAd, its mobile phone advertisement platform ! The M-advertising at Apple was officially launched on July the 1st. Inaugurated with great brands like Chanel, JCPenney, Nissan and Walt Disney Studios, iAd thus permit to its advertiser to appear on the advertising banner of the developer’s applications. The mobile phone advertisement is consistent from the Apple ISO4 and enables the users to visualize the ad [...]