The SNCF has launched its first mobile website to enable their users to prepare their car pooling online ! Developed by Mobil’It Studio in partnership with Greencove, the mobile website offers to users the ability to find and offer rides from the train stations. The mobile users access the mobile site by flashing the QR codes placed on the station terminals. Your SNCF carpooling in mobile web ! From the SNCF [...]
Google has just launched a batch of new functionality, on mobile phone as well as computer ! The leader of search engine conforms to the newest mobile use : it offers to locate the user in the browser and offers him some points of interest around him (restaurants, cafés, bars …) Google mobile ranks as an essential platform of web mobile. The mobinaute has also the opportunity to define his position [...]
Even if in 2010 the rate smartphones sales and the number of applications downloads increased, 2011 will be the year of the social mobile marketing ! Social Networks, real time, contextualization, personnalization, mobile advertising, users tracking… The mobile has every assets to engage your community to your brand and to secure the loyalty of your customers ! The e-marketing agency AppoloBravo proposes that document on the 2011 trends about mobile marketing [...]
Which are the key indicator of performance (KPI) of the multichannel ? Here is a question that each e-marketing manager asks when they start a multichannel logic. The KPI depend on the target of a marketing campaign but using new channels like the mobile, it remains complex to open out a system of promotion of multichannel data. Seduced by the multiplicity of the channels which are presented to them, the consumers [...]
Mobil’it Studio wishes you Happy New Year 2011 and offers you two presents for the occasion : >> 4 practical sheets about mobile marketing to download for free >> The Let’s Pong game exceptionally for free up to and including the 23th of January 2011 !
Ipad and e-commerce, here is the latest study published by Altics for September 2010 ! This study of 80 pages proposes best practices to increase you sales with e-commerce thanks to the iPad throughout concrete cases like BazarChic, Gilt or still Amazon. While the BVA study of September 2010 shows that 4 to 5 millions of french people intend to buy an iPad tablet type within the 12 next month, Altics [...]
The mobile is moving more then ever : 20% of french people use location ! These figures on the use of location on smartphone come from an Ifop study for the BNP Paribas workshop, disclosing that a french out of five uses the location to : >> know a route for 23% of the french in 2010, >> to locate by car for 18% of the french in 2010, >> to [...]
Find the lastest figures on the mobile, introduced during the VAd e-commerce show. the Mobil’IT Studio society ran a conference on the mobile marketing : « Changing for the mobile world » ! The base of that conference is available on slideshare, for those who couldn’t come or for those who wants to get the base. To have further information on the Mobile Marketing or for a mobile project : contact us !
The M-commerce, or mobile commerce, had all its glory at the VAD e-commerce 2010 show ! Mobil’IT Studio get a conference on the m-commerce : M-commerce : integrate the mobile in your distribution ! For those who couldn’t come at the m-commerce conference or for those who would like to get the base after seeing it, here is the base on SlideShare : M commerce : why do you have to [...]
Mobil’IT Studio will hold three conferences on the mobile theme during the VAD e-commerce 2010 show in Lille grand palais : Changing for the mobile world, Tuesday 19th october from 2pm to 2:20pm (subscribe here) M-commerce : integrate the mobile in your distribution !, wenesday 20th from 2:30pm to 2:50pm (subscribe here) M-tourisme : exploit the mobile in your touristic activity, thursday 21th from 2:30pm to 2:50 (subscribe here) These mobile [...]