Google has just launched a batch of new functionality, on mobile phone as well as computer ! The leader of search engine conforms to the newest mobile use : it offers to locate the user in the browser and offers him some points of interest around him (restaurants, cafés, bars …) Google mobile ranks as an essential platform of web mobile. The mobinaute has also the opportunity to define his position [...]

Even if in 2010 the rate smartphones sales and the number of applications downloads increased, 2011 will be the year of the social mobile marketing ! Social Networks, real time, contextualization, personnalization, mobile advertising, users tracking… The mobile has every assets to engage your community to your brand and to secure the loyalty of your customers ! The e-marketing agency AppoloBravo proposes that document on the 2011 trends about mobile marketing [...]

Sportytrader, first betting communauty in Europe, entrusted Mobil’IT Studio with the developping of its iPhone and Androïd applications ! Balance sheet figures : > First free application on the Apple Store in the « Sport » category > More than 30 000 downloads in 3 weeks (12th of april) > A user retention rate higher than 90% > Up to 20 000 logs per day The application Sportytrader reached the first place of [...]

The instant search on mobile has just been launched by Google on iPhone and Androïd with Google Instant Mobile ! The well-known search engine has just inserted in the mobile the solution it had launched this summer on the web. Google is already the first source of the mobile web sites trafic, it optimizes a little bit more its search engine : No more page recharging after each request, Proposition of [...]