The SNCF has launched its first mobile website to enable their users to prepare their car pooling online ! Developed by Mobil’It Studio in partnership with Greencove, the mobile website offers to users the ability to find and offer rides from the train stations. The mobile users access the mobile site by flashing the QR codes placed on the station terminals. Your SNCF carpooling in mobile web ! From the SNCF [...]
Google has just launched a batch of new functionality, on mobile phone as well as computer ! The leader of search engine conforms to the newest mobile use : it offers to locate the user in the browser and offers him some points of interest around him (restaurants, cafés, bars …) Google mobile ranks as an essential platform of web mobile. The mobinaute has also the opportunity to define his position [...]
On the occasion of the VAD e-commerce 2010 show, Mobil’it Studio held several conferences on the mobile marketing. We have also met the pleasant journalists of i-tourisme.fr, using the M-tourism conference : integrate the mobile to your touristic activities, to meet us and interview Eric Laurain, manager of our wonderful mobile marketing agency ! Résumé of the interview on the m-tourism : Introduction : In France, end of 2009, the Association [...]
Mobil’it Studio wishes you Happy New Year 2011 and offers you two presents for the occasion : >> 4 practical sheets about mobile marketing to download for free >> The Let’s Pong game exceptionally for free up to and including the 23th of January 2011 !
The mobile is moving more then ever : 20% of french people use location ! These figures on the use of location on smartphone come from an Ifop study for the BNP Paribas workshop, disclosing that a french out of five uses the location to : >> know a route for 23% of the french in 2010, >> to locate by car for 18% of the french in 2010, >> to [...]
Whereas the words Augmented Reality are on each marketing and communication manager’s lips, this technology offers new opportunities to immerse the consummer in a branding environment ! Besides, it is no accident that the Net 2010 shows deal with Augmented Reality in the cities and knowledge. If the Augmented Reality is still a marketing mobile tool, it representes still and all an effective marketing lever to generate a buzz for its [...]
Disneyland Paris brings out its iPhone application to fill the kids as well as the grown up with wonder ! Map of the attractions, location, Augmented Reality, live of the lenght of the waiting time in the queue.. A great example of the M-tourisme use on mobile phone ! Mickey’s application goes with you from the parc discovery (Schedule, tariffs, transports ..) to the inside of the parc (organize your visit [...]
Let’s schedule ! The Net 2010 show is on Monday the 30th of November at Euratechnologies Lille ! The Net 2010 meetings are based on two themes : innovation serving the citizen – which place for the TIC tomorrow city, the Augmented Reality ? – appraisal and prospects. Eric Laurain, managing director of Mobil’IT Studio will speak on the occasion of the round table conference on the Augmented Reality in the [...]
If the Augmented Reality has already find a favourite field, it must be the mobile tourism, or M-tourism field ! Here is a good example of mobile use by the cities of Rotterdam and Amsterdam in the Netherlands : the Urban Augmented Reality. These cities of the Netherlands give the opportunity to the tourists to discover the tourist area as they were in the past and as they will be in [...]
The M-tourism, a conference’s topic of the VAD e-commerce 2010 show ! We could present a conference on the M-tourism : Run the mobile in your tourist activity ! For everyone who wants to discover or rediscover it, here is the base of the presentation of the mobile in tourism : M tourisme : integrate the mobile to your touristic activities ! View more presentations from Mobil’IT Studio. For more information [...]