Throughout its last short movie Productivity future vision, Microsoft states to us its vision of the future… In this video, we can see a set of innovation and new technologies that will be part of our future. Indeed, some process are still in research and development or has to be improved. the Augmented Reality, the holograms, 3D, the connectivity, item recognition… will be ever-present to help us managing our time, to [...]
Géonimo tracking (the GPS dog collar) has been considered for the Géoportail 2011 contest coordinated by IGN. The Géonimo Tracking application which has now more than 290 users has been nomitated in « Accessibility/Mobility » class. The ceremony took place the 22nd of November in Paris on the occasion of the Innovation and geography day coordinated by IGN. Mobil’It Studio and Géotraceur received the second prize of their category : « Accessibility [...]
The SNCF has launched its first mobile website to enable their users to prepare their car pooling online ! Developed by Mobil’It Studio in partnership with Greencove, the mobile website offers to users the ability to find and offer rides from the train stations. The mobile users access the mobile site by flashing the QR codes placed on the station terminals. Your SNCF carpooling in mobile web ! From the SNCF [...]
Google has just launched a batch of new functionality, on mobile phone as well as computer ! The leader of search engine conforms to the newest mobile use : it offers to locate the user in the browser and offers him some points of interest around him (restaurants, cafés, bars …) Google mobile ranks as an essential platform of web mobile. The mobinaute has also the opportunity to define his position [...]
Find Mobil’IT Studio in the « journal des entreprises » ! From the partnership between Mobil’IT and Retailigence to the 2012 projects including the advantures of the 2011 excercise, the « journal des entreprises » recounts our beautifull adventure R2IS. En route for the USA with mobile applications Extract NTIC > The society from Lille specialized in the mobiles solutions and support concerning the informatique services in the retail, is going to increase its presence [...]
While the IFOP announce that 20% of French people use the location in 2010, Géotraceur launch Géonimo, a GPS collar to locate your dog at any time on your mobile phone ! The GPS collar Géonimo descends in France after 3 years of R&D. Using a combination of several technologies including especially GPS, the GSM/GPRS (mobile phone) and the Radio-frequency, Geotraceur® and Retrieva® developed the « GPS collar the most advanced [...]
Even if in 2010 the rate smartphones sales and the number of applications downloads increased, 2011 will be the year of the social mobile marketing ! Social Networks, real time, contextualization, personnalization, mobile advertising, users tracking… The mobile has every assets to engage your community to your brand and to secure the loyalty of your customers ! The e-marketing agency AppoloBravo proposes that document on the 2011 trends about mobile marketing [...]
Androïd Market web available At 01:00 AM this thrusday 3rd of February, the Androïd Market is on the web, Google has launched its applications Store this night. The Androïd users can from now on find and share information on the applications, then buy and download them on their Androïd smartphones ! Of course, Androïd didn’t forget to inform us about that : —–Original Message—– From : android-market-support@google.com [mailto:android-market-support@google.com] sent : wenesday [...]
Which are the key indicator of performance (KPI) of the multichannel ? Here is a question that each e-marketing manager asks when they start a multichannel logic. The KPI depend on the target of a marketing campaign but using new channels like the mobile, it remains complex to open out a system of promotion of multichannel data. Seduced by the multiplicity of the channels which are presented to them, the consumers [...]
On the occasion of the VAD e-commerce 2010 show, Mobil’it Studio held several conferences on the mobile marketing. We have also met the pleasant journalists of i-tourisme.fr, using the M-tourism conference : integrate the mobile to your touristic activities, to meet us and interview Eric Laurain, manager of our wonderful mobile marketing agency ! Résumé of the interview on the m-tourism : Introduction : In France, end of 2009, the Association [...]