The SNCF has launched its first mobile website to enable their users to prepare their car pooling online ! Developed by Mobil’It Studio in partnership with Greencove, the mobile website offers to users the ability to find and offer rides from the train stations. The mobile users access the mobile site by flashing the QR codes placed on the station terminals. Your SNCF carpooling in mobile web ! From the SNCF [...]

Even if in 2010 the rate smartphones sales and the number of applications downloads increased, 2011 will be the year of the social mobile marketing ! Social Networks, real time, contextualization, personnalization, mobile advertising, users tracking… The mobile has every assets to engage your community to your brand and to secure the loyalty of your customers ! The e-marketing agency AppoloBravo proposes that document on the 2011 trends about mobile marketing [...]