France await the iAd this month ! Launched last summer in the U.S, the iAd, the Apple advertising system on mobile, is landing in France in December. From the first M-advertisement campaign on the iAd in the USA, which perspectives can we expect for the advertising plateform of Apple in France and in Europe ? The iAd will be launched in Europe with iAds of L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, [...]

The Net 2010 show is right now held at Euratechnologies ! 400 visitors are awaited for that edition of the Net meeting around the Augmented Reality in the cities and knowledge. Discover the first pictures of the event at its openning : Within the showroom of the city of tomorrow, you can find NovaStream, specialized in video on line. Pretty cool the welcome gift : an USB hub quite design .. [...]

Whereas the words Augmented Reality are on each marketing and communication manager’s lips, this technology offers new opportunities to immerse the consummer in a branding environment ! Besides, it is no accident that the Net 2010 shows deal with Augmented Reality in the cities and knowledge. If the Augmented Reality is still a marketing mobile tool, it representes still and all an effective marketing lever to generate a buzz for its [...]

Let’s schedule ! The Net 2010 show is on Monday the 30th of November at Euratechnologies Lille ! The Net 2010 meetings are based on two themes : innovation serving the citizen – which place for the TIC tomorrow city, the Augmented Reality ? – appraisal and prospects. Eric Laurain, managing director of Mobil’IT Studio will speak on the occasion of the round table conference on the Augmented Reality in the [...]

We bring to Mozilla the Phone of the future on a golden plate : Seabird ! ! Indeed, in the context of its contest Mozilla labs design, the Mozilla foundation got, the less to say an innovative project : a smartphone concept mixingbuilt-in projectors,a headset in the phone, the integration of a double OS android and seven and other mobile phone technologies ! Imagined by Billy May, the Seabird includes a [...]