The 12th of January 2012, the Janssen laboratory has launched a new mobile application « Reflux and Nutrition » which is already available in Appstore and should be on Androïd Market soon ! Developped by health professional, the application proposes recipe and advice for patients suffering from gastroesophageal reflux. This is not the first application of the laboratory. Last december, they launched an application design for the professionnal as well as the patients [...]
Carpool service proposed by Greencove ingénierie, and realised by Mobil’It Studio, the mobile application 123 en voiture has just been voted Best mobile application of carpool on Iphone by Autos Plus magazine ! The Auto Plus laboratory tested 18 mobile applications of carpool for Iphone and Android according to 3 criteria : reactivity, community, use. 123 en voiture get 20/20 for the [...]
With 46,3% of the market between august and october 2011, the Google OS mobile increased its market share by 4,4 points ! Apple manage to resist with 28,1% of the market share (+1 point). Both hold altogether 74,4% of the OS mobiles market share ! the last 25,6% are held by Blackberry RIM OS (17,2%, -4,5 points), Windows Phone (5,4%, -0,3 points) and Symbian (1,6%, -0,3 points) Regarding Europe, Android [...]
Throughout its last short movie Productivity future vision, Microsoft states to us its vision of the future… In this video, we can see a set of innovation and new technologies that will be part of our future. Indeed, some process are still in research and development or has to be improved. the Augmented Reality, the holograms, 3D, the connectivity, item recognition… will be ever-present to help us managing our time, to [...]
Which are the key indicator of performance (KPI) of the multichannel ? Here is a question that each e-marketing manager asks when they start a multichannel logic. The KPI depend on the target of a marketing campaign but using new channels like the mobile, it remains complex to open out a system of promotion of multichannel data. Seduced by the multiplicity of the channels which are presented to them, the consumers [...]
France await the iAd this month ! Launched last summer in the U.S, the iAd, the Apple advertising system on mobile, is landing in France in December. From the first M-advertisement campaign on the iAd in the USA, which perspectives can we expect for the advertising plateform of Apple in France and in Europe ? The iAd will be launched in Europe with iAds of L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, [...]
The Net 2010 show is right now held at Euratechnologies ! 400 visitors are awaited for that edition of the Net meeting around the Augmented Reality in the cities and knowledge. Discover the first pictures of the event at its openning : Within the showroom of the city of tomorrow, you can find NovaStream, specialized in video on line. Pretty cool the welcome gift : an USB hub quite design .. [...]
The well-known brand MINI has launched a street marketing operation on mobile with the Mini Gateway Stockholm application on iPhone ! We almost speak about Street mobile marketing … How to promote the launch of a new product thanks to the street mobile marketing ? On the occasion of the release of the new MINI Country Man, the brand had launched a paper chase in Stockholm : a MINI is virtually [...]
Disneyland Paris brings out its iPhone application to fill the kids as well as the grown up with wonder ! Map of the attractions, location, Augmented Reality, live of the lenght of the waiting time in the queue.. A great example of the M-tourisme use on mobile phone ! Mickey’s application goes with you from the parc discovery (Schedule, tariffs, transports ..) to the inside of the parc (organize your visit [...]
With 3 billion of downloads, the mobile applications market reach more than $250 million in 2010 ! This amazing success is directly linked to the iPhone success : more than 3 million of iPhones were sold in France since 2007. Apple and its AppStore outrageously dominate the landscape of the applications stores : The AppStore refer more than 150 000 applications Androîd proposes almost 20 000 applications The Blackberry applications represent [...]