France await the iAd this month ! Launched last summer in the U.S, the iAd, the Apple advertising system on mobile, is landing in France in December. From the first M-advertisement campaign on the iAd in the USA, which perspectives can we expect for the advertising plateform of Apple in France and in Europe ? The iAd will be launched in Europe with iAds of L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, [...]

The well-known brand MINI has launched a street marketing operation on mobile with the Mini Gateway Stockholm application on iPhone ! We almost speak about Street mobile marketing … How to promote the launch of a new product thanks to the street mobile marketing ? On the occasion of the release of the new MINI Country Man, the brand had launched a paper chase in Stockholm : a MINI is virtually [...]