The SNCF has launched its first mobile website to enable their users to prepare their car pooling online ! Developed by Mobil’It Studio in partnership with Greencove, the mobile website offers to users the ability to find and offer rides from the train stations. The mobile users access the mobile site by flashing the QR codes placed on the station terminals. Your SNCF carpooling in mobile web ! From the SNCF [...]

The mobile is moving more then ever : 20% of french people use location ! These figures on the use of location on smartphone come from an Ifop study for the BNP Paribas workshop, disclosing that a french out of five uses the location to : >> know a route for 23% of the french in 2010, >> to locate by car for 18% of the french in 2010, >> to [...]

The well-known brand MINI has launched a street marketing operation on mobile with the Mini Gateway Stockholm application on iPhone ! We almost speak about Street mobile marketing … How to promote the launch of a new product thanks to the street mobile marketing ? On the occasion of the release of the new MINI Country Man, the brand had launched a paper chase in Stockholm : a MINI is virtually [...]