Even if in 2010 the rate smartphones sales and the number of applications downloads increased, 2011 will be the year of the social mobile marketing ! Social Networks, real time, contextualization, personnalization, mobile advertising, users tracking… The mobile has every assets to engage your community to your brand and to secure the loyalty of your customers !

The e-marketing agency AppoloBravo proposes that document on the 2011 trends about mobile marketing :

Mobile Marketing Trends 2011. Mobile Goes Social

It is recommended to use the mobile advertising sparingly, but it has to be useful and very targeted. Thanks to the users tracking and to the datas like location, it is possible to post contextual messages. There is a lot of format :

• Content on mobile : as well as on the internet, a content of quality and exclusive will make the difference !
• The adervtising banners : whatsoever banners of advertising managment like iAd (Apple), Admob or individualized, integrate fields of personalization like the phone language, the location or profil datas
• Mobile search : the mobile traffic representes more and more visits in the websites trafic. A well done registration and a mobile website will permit you to make the promotion of your application and your activity. that mobile registration can also be optmized on the markets during the publication in Apple or in Google
• Push notification : The users have a lot of applications and get more and more push. Sometimes, they have to sort the mails they want to read. To avoid mute applications, customize and contextualize the information that you push ! Designation of the user in the message like « Hi Stephuy [...] » or a specific content at which will be suscribe the mobinaute. It will be richer and more efficient than an automatic content send to all users of your application